Every day, as the world of our opportunity grows the distance between cultures shrink. How to function thoughtfully and successfully as we navigate ourselves through this evolving business/social world becomes more important and more vague. There’s always a tension between how much we should follow our instincts and how much we should yield to social conventions. But at times like ours, the tendency is to tilt too far toward our instincts, since the conventions are changing fast and there’s no consensus about them anyway. There's a risk in that. You don't know whom you might be offending or how you might be sabotaging your own success. That may seem like a lot, and to some it may seem like an uptight way to live. But just remember the basic success principle underlying all manners: Think about other people’s feelings first because it’s not all about you.